[module:story-image-callout:1]
[module:story-two-column-image:1]
[module:story-article-content-start]
My sustainable practice is exactly what the word is: it's a practice. Hearst's modus operandi is to prove the mutual compatibility of luxury and sustainability
Hearst's modus operandi is to prove the mutual compatibility of luxury and sustainability, the thinking being that the more you normalize the likes of repurposed silk cotton voile and recycled stretch polyester, the more you problematize materials such as standard issue cotton and polyester, which require obscene amounts of water to grow, and virgin plastic to manufacture, repsectively. That said, there's nothing normal in the least about Hearst's materials. You need only brush your hand against the multi-ply of her handknit cashmere sweaters, this season with new bell sleeves, or take a longing glance at the fiery tie-dyed cashmere flannel of a sharply cut jacket.
[module:story-article-content-end]
[module:story-image:1]
[module:story-article-content-2-start]
My sustainable practice is exactly what the word is: it's a practice. Hearst's modus operandi is to prove the mutual compatibility of luxury and sustainability, the thinking being that the more you normalize the likes of repurposed silk cotton voile and recycled stretch polyester, the more you problematize materials such as standard issue cotton and polyester, which require obscene amounts of water to grow, and virgin plastic to manufacture, repsectively. That said, there's nothing normal in the least about Hearst's materials. You need only brush your hand against the multi-ply of her handknit cashmere sweaters, this season with new bell sleeves, or take a longing glance at the fiery tie-dyed cashmere flannel of a sharply cut jacket.
Hearst's modus operandi is to prove the mutual compatibility of luxury and sustainability, the thinking being that the more you normalize the likes of repurposed silk cotton voile and recycled stretch polyester, the more you problematize materials such as standard issue cotton and polyester, which require obscene amounts of water to grow, and virgin plastic to manufacture, repsectively. That said, there's nothing normal in the least about Hearst's materials. You need only brush your hand against the multi-ply of her handknit cashmere sweaters, this season with new bell sleeves, or take a longing glance at the fiery tie-dyed cashmere flannel of a sharply cut jacket.
[module:story-article-content-2-end]
[module:story-products]
[module:story-related-articles:1]
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